Mastercard supports development of female and youth entrepreneurs
Around 260 young women have embarked on the Junior Achievement South Africa (JA South Africa) Youth Enterprise Development Programme 2018, with the support of Mastercard. This initiative aims to equip out of school, unemployed or self-employed young women aged between 18 and 35 with entrepreneurial skills to bring their business ideas to life.
The young women chosen for the programme applied at various community centres around Gauteng, Western Cape and Limpopo. Over the next 20 weeks or so, they will take part in theoretical and practical sessions two afternoons a week, building their knowledge in areas such as business theory, market research, financial and business management, sales and marketing, and computer literacy.
“The importance of developing an entrepreneurship culture and empowering South Africa’s youth is pivotal in helping young people towards economic and financial independence,” says Nelly Mofokeng, Managing Director at JA South Africa.
The programme aims to help 260 women become economically active and therefore contribute towards self-sufficient communities by:
- Providing training on life skills and business education to out-of-school, unemployed or self-employed young women from low to medium income households.
- Improving access to microfinance and savings schemes to project participants.
- Increasing the income and quality of life of project participants through life skills development and business start-ups.
- Creating a nucleus of micro-entrepreneurs by nurturing and promoting young women-owned businesses.
“At Mastercard, we believe deeply in the potential of South Africa’s entrepreneurs and in the importance of supporting them as they pursue their business ideas,” says Mark Elliott, Division President, Mastercard, Southern Africa. “By opening up entrepreneurial opportunities for young women, we can help build a stronger and more prosperous nation.”